I recently received a preview copy of “Designing for the Greater Good.” by Peleg Top & Jonathan Cleveland. This is a hard bound coffee table size book full of non-profit design examples. Often, the world of non-profit design is viewed as second rate and a burden or after thought. This book helps to show that just because a designer is not getting paid, that beautiful non-profit design can and does happen everyday. Inside you will find a showcase of some of the best non-profit design available today.

What’s Exciting About This Book?

Designing For The Greater Good - Example Image 2

Examples and lots of them, in full color glory. Inside you will find so many different designs spanning the entire non-profit sector. What would a book of this nature be without being able to explore the thought and meaning behind the designs.  The book does exactly this, by giving “spotlight” looks at artists across the United States and Canada. Each section of the book is categorized by the type of non-profit group (human rights, environmental, family and community, etc…)

After a look through the first few pages you will start to notice that design really is alive and quite well in the world of non-profits.  From posters, packaging, billboards, signage, business cards, this book really covers the entire spectrum of non-profit design. One of my favorites for AIGA is great (see picture to right). Design like this just gives you a good feeling. Notice the attention to detail and I love the bleed off the page.

What Can I Do With The Book?

For one thing if you have ever worked on a non-profit project, you might feel a bit unsure where to go with your ideas. One of the best things this book helps you do is explore the depths of creativity. You may even choose to spend more time working on your non-profit design after seeing some of these great examples.It’s a great book and a nice addition to any reference library.

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