SXSW 2010: Live Stream From SXSW 2010
I’ve arrived at SXSW for year 4 of coverage. You never know what I’ll be posting next. . This year I may actually introduce some video interviews, and some other fun items. Stay tuned for pictures and my own insights from the panels at SXSW 2010. There is a lot of fun information coming out of SXSW 2010, so stay tuned!
Social Media Panel:
The first panel attended was quite packed. I took my see near the front and proceeded to unpack all my devices. So let’s talk a little about social media.
If I had to classify this panel it was heavily focused on social media 101. What was nice about this was they went beyond all the hype media and focused on some of the other channels. Yes, there are other channels to social media. I teach people this all the time.
Social Media Panel Breakdown
Here are some of my take-a-ways as well as my own thoughts:
- Enhance credibility use social media to build upon your brands credibility
- Ask your clients where they actually go to determine where your actual social market exsits
- Does you company have a Blog / should your company have one?
- Video is powerfull – I tend to question how powerful viral video is when you are trying to promote a brand. To people really remember the brand or is this just hype?
- Incentives can increase your effectiveness – Pretty basic marketing here, but you can apply this in different ways online.
- Forums – Yes they are still part of social media and a big part. Have you used a forum lately?
- Be human when you are engaging in social media, the robotic aspect will get you only so far. Especially when your customers learn you are not human.
- Yahoo Answers – Never thought of this, but it is highly visible and targetable.
Not a bad start few good tips there… Up Next is “Getting Stoked in web Typography……
Getting Stoked on Typography
The core purpose of this panel is to explore typography around us.
- “Typography is not the font you use it’s how you use it”
- Legibility – pushing the boundry
- Usability
- Determine what method works
Some of my favorite open type font sites :
Thus day 1 ended, I met lots of great people and hope to set up some , interviews for the following days.
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- SXSW Day 3 – Wrap Up
- SXSW 2010 – Day 4