SXSW 2008 – Day 3 Summary -

Posted by uidesigner on Mar 13th, 2008 | 0 comments

Yes I know I’m a day behind, but to truly get the best perspective out I needed time to reflect. Day 3 was interesting.

To start of with was the change with time. Move one hour ahead and what watch what happens to those unfortunante souls that stayed up late. They missed out on a tremendous panel. Speaking from last year. Jason Santa Maria & Wychert (sorry can’t find his first name right now). The panel topic was “Everyone is a Design Critic.”

They started out with a nice little experiment. First they flashed various web sites (Vista, Mccain, Delic ous) etc up on the screen and asked the audience to shout out what came to mind when they saw these various sites. For example shouts came from the audience for the Mccain site:

“Bland, Militaristic, Blue, Conservative” –

Next the two speakers went into a mass amount of information and practical examples for how to combat design critiques that are based on colors.

I will explore more of the illustrated concepts in future posts. A lot of the principles for getting out of tight design situations with clients were outlines structured with some practical examples.

Of course we had the entire Marck Zuckerberg keynote which some claimed to be a “blood bath.” In all honesty it wasn’t that bad. The main problem was we all wanted to hear more questions that were “interesting.” The commenter from the audience put it best with “talk about something interesting.”

Not all the talk on stage felt scripted but most of it did for this keynote. They should have ran this as an open format and let some more people up to talk about what interests us from a technological side. Worse case scenario if he couldn’t answer some questions just say “no comment” and move on. We could have gotten a lot more out of this key note than what was talked about in the time frame.

There is more to come.. .just taking a break from writing.

Related articles:

  1. SXSW 2008 – Day 2 Summary -
  2. UI Design News: Vote For My Agile UX Panel At SXSW 2010
  3. SXSW Day 3 – Wrap Up
  4. SXSW Interactive 2008 – Day 1 March 7, 2008
  5. SXSW 2010: Live Stream From SXSW 2010

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